Hi, I’m Harj, Certified Business Coach at BIZ Growth Coaching, and today I’d like to talk about The GODFATHER.
I love watching The Godfather films. Although they’re fifty years old, they’re still absolute cinematic classics with a great story to boot.
Of course, the most famous line is when Marlon Brando as Don Vito Corleone says, “I’m gonna make him an offer that he can’t refuse...”
Obviously, it’s said in a very frightening way in the movie, but from a marketing perspective it can be a hugely useful benchmark for us to use.
You see, a lot of marketing fails because of weak, insipid offers.
Offers that were really easy to ignore or refuse.
There are fundamentally two parts to any offer:
1. What your prospect’s going to get when they respond to your marketing?
2. What do they have to do to get it?
Some people screw up the second bit by making it too difficult or hard for people to get it.
But many more mess up the first bit because the biggest problem is that they have very resistible offers. They’re a country mile away from an offer that people can’t refuse. Don Corleone would be ashamed of the offers made by many businesses today.
So, the trick to creating a Don Corleone offer is to offer something that people want. In that regard, your Really Useful Content can become a Don Corleone offer, because all it takes is a click and all of a sudden, your pool of leads flowing in is now much higher.
So let's do it! Let's Grow your business!
If you're a business owner and you're frustrated with the performance of your business but don't yet know how to make that step change, click on the link below to book a quick & FREE chat to see if we are a good fit to work together:
Implementing the BIZ Growth Marketing System will bring in a consistent, predictable, rhythmic flow of new leads to grow your business.
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