Hi I'm Harj, Certified Coach at BIZ Growth Coaching and today I’d like to talk about CLEAR POSITIONING.
Is it obvious why your customer or potential customer should choose you over your competitors?
Seriously. Why should they spend their hard earned cash with you, as opposed to all the other choices they have?
So many small businesses provide excellent service. They really care about each customer.
But their marketing doesn’t reflect that and they throw away what is a major competitive advantage.
How is your marketing positioning you?
You somehow need to show that you’re top of the tree.
You need something that says you’re the best.
All sorts of things can help here.
Ultimately, you need something that gives people a really strong reason as to why they should at least engage with you, even if they don’t buy at this point.
Throw away your positioning, ignore it, or do it badly and you stack the odds against your marketing working whatever the media.
So let's do it! Let's Grow your business!
If you're a business owner and you're frustrated with the performance of your business but don't yet know how to make that step change, click on the link below to book a quick & FREE chat to see if we are a good fit to work together:
Implementing the BIZ Growth Marketing System will bring in a consistent, predictable, rhythmic flow of new leads to grow your business.
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